Client: Vivo Barefoot
Trainers, sneakers, kicks, creps — they’re so prevalent we forget they’ve only been around for the last 40 years or so. Our feet on the other hand are the result of 4 million years of bioengineering.
This commission around minimal footwear led us down the shoe industry rabbit hole as we spoke to Harvard professors, professional athletes and bestselling authors about everything from bipedal evolution to cushioning & elevated heels and the contention that our shoes may be wrecking our feet…
For the full campaign, click here