National Geographic x Prada
We were approached by National Geographic to develop and produce a campaign, in conjunction with their in-house content studio, launching the Prada Re-Nylon Collection of bags. The collection had sustainability and social responsibility woven into its very thread.
The What We Carry campaign, a five-part docu-series, plus photo stories and articles depicted Prada's high fashion journey into sustainability. Filmed on location in five different countries, produced and edited from London.
“Basket in hand, Moukoko Daniel wades into the shallows of Lake Ossa in the Douala Edea landscape - a maze of mangroves, swamps, lakes and rivers 40km south of Douala, Cameroon’s largest city.”
— Excerpt from article accompanying episode two: Cameroon
EPISODE TWO: CAMEROON
Photo Gallery
